Sunday, 22 January 2012

Eat This Not That Supermarket Survival Guide by David Zinczenko and Matt Goulding

"Eat This Not That Supermarket Survival Guide" is David Zinczenko and Matt Goulding's answer to shopping with their series of books on what they like to call "The No-Diet Weight Loss Solution." What they did for eating out with their first book, the Restaurant Survival Guide, they now do for the supermarket. It is a very handy little book to assist you as your walk the aisles filling your shopping cart.

After a short introduction regarding food and what the book can do for you, Chapter one covers basic rules for your trip to the supermarket. Rules like working the edges and learning the lingo. This chapter includes 11 secrets the food industry doesn't want you to know and the 20 worst packaged foods in America. The worst happens to be Marie Callender's Creamy Parmesan Chicken Pot Pie.

Chapter two focuses on the produce aisle and how to supercharge your meals. Good little primer on fruits and vegetables. From there, we go to the meat and fish counters in chapter three. This is a short chapter to help you make sense of meat. Chapter four then covers the refrigerator. This is the first chapter that starts to divide foods into "eat this and not that" categories. For example, on the Deli Meats page, you find Hormel Natural Choice Carved Chicken Breast on the "eat this" page, and Oscar Mayer Deli Fresh Grilled Chicken Breast Strips on the "not that" page. (Calories, fat, and sodium are all listed, and lower on the first choice) Some of the other categories in this chapter include hot dogs and sausage, cheese, and yogurt.

Chapter five is the chapter to review when it is time to stock your pantry staples. Categories include: grains, rice sides, dry noodles, bread loaves, breakfast breads and pastries, cereals, condiments, nut and seed butters, jellies, jams, preserves, pasta sauces and much more.

Sure, snacks and sweets are not top choices for anyone on a diet, but if you are going to eat them, chapter six will help you make smarter choices. Some good advice on snacks here, and then categories contrasting corn chips, potato chips, dips, pretzels, snack mixes, crackers, popcorn, cookies, and much more.

In the seventh chapter we get to the freezer section. Contrasted foods include ice cream, frozen yogurt, sorbet, frozen pies, frozen pizza, meat substitutes, and other foods found in the frozen aisles.

Chapter eight covers drinks. Juice, smoothies, shakes, tea, milk, beer, and a few others are covered here. I know an entire book just came out on what to drink, so this chapter is just a teaser compared to what the book contains. This is still a good primer on what you are buying to drink.

The final chapter, nine, provides you with a guide to save money while shopping. It contains a couple of tips and then ten popular dishes that you can make at home to save money and calories. The book then concludes with a food additive glossary.

I really like this series of books. They are small, so you can carry with you, colorful so easy to read and use, and packed with information. Sure, not every single food you might find is covered, but enough are listed to make you a savvy shopper. By understanding the differences between the eat this foods and the not that foods, you will then be able to read labels and make healthier choices even when not found in this guide. Reading this book also provides a lot of good information about eating healthy, and after reading it you'll be much better prepared to hit the supermarket and fill your cart with healthy selections.

Alain Burrese, J.D. is a performance and personal development expert who teaches how to live, take action, and get things done through the Warrior's Edge. Alain combines his military, martial art, and Asian experiences with his business, law, and conflict resolution education into a powerful way of living with balance, honor, and integrity. He teaches how to use the Warrior's Edge to Take Action and Achieve Remarkable Results. Alain is the author of Hard-Won Wisdom From The School Of Hard Knocks, the DVDs Hapkido Hoshinsul, Streetfighting Essentials, Hapkido Cane, the Lock On Joint Locking series, and numerous articles and reviews. You can read more articles and reviews and see clips of his DVDs as well as much more at and

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